Blog

Data and marketing talks

Practical thoughts on markets, campaigns, and data to help you read your project more clearly.

All articles

The latest articles on marketing and data.

Ad Campaigns 6 min

Why Your Paid Ads Aren’t Driving Sales: A Step-by-Step Way to Diagnose the Problem

Paid ads getting clicks but no sales? Diagnose the problem in 5 links: pixel tracking, campaign objective, creative, offer and landing page, and the numbers like ROAS and break-even.

Branding 6 min

How to Build Customer Loyalty for Your Brand: 7 Steps to Stay Top of Mind

7 practical steps to build customer loyalty and keep your brand top of mind: identity, customer experience, content, remarketing, influencers, and how to measure it with real numbers.

Ad Campaigns 7 min

Why Your Ads Bring Traffic but No Sales: 7 Common Reasons and How to Fix Them

If your campaigns bring clicks and visits but no orders, the problem is usually not the ad itself. Here are 7 common reasons and how to fix them step by step.

Google Tag Manager 8 min read

Why You Should Connect Your Tracking Pixels Through Google Tag Manager (And Improve Your Marketing Data Accuracy)

Learn why connecting Meta Pixel, Google Ads, and TikTok Pixel through Google Tag Manager leads to more accurate tracking, better conversion data, and smarter marketing decisions.

Google Ads 6 min

Google Ads Campaigns: Types, Goals and Key Launch Steps

A practical guide to Google Ads campaign types, their goals, top features and the key steps to launch a successful campaign.